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Senior Manager, Marketing Analytics

Location
Chicago, Illinois
Posted
6 Sep 2022

Senior Marketing Analytics Manager - Global Giant - United States - Up to $150,000


Company Overview

This business have turned into something of a behemoth in the marketing & advertising world since their inception some 20 years ago. With offices reaching all 4 corners of the world, from Chicago to London, to Paris to Tokyo, they provide outstanding digital transformation services to a client roster which includes the likes of Samsung, Netflix, Spotify, Uber to name a few.


Their unique, decade-long, multi-region Google partnership delivers across GMP, Cloud, and Training to unlock the full potential of these technologies. They are also a Salesforce Consulting Partner, and one of the industry's most extensively certified teams across both Facebook and Amazon.


Role Overview

You will sit on the Data & Planning team, amongst a broad and diverse group encompassing brand, data and media planners, analysts, data scientists and email specialists as well as being part of the wider global data & insights function spanning hundreds of skilled individuals.


The typical day-to-day will involve managing multiple campaign projects and to be

seen as the team's first port of call for day-to-day data planning enquiries. You all have the common goal of inspiring clients and partners to execute quality marketing fuelled by data rich insights.


Responsibilities

Define a measurement framework that is reflective of account strategies by identifying the proper data sources and KPIs aligned to business goals and illustrate campaign effectiveness

Evaluate various attribution modelling techniques and methodologies including DDA models from Campaign Manager, Google Analytics, Facebook Attribution

Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting

Define and manage audiences that can be shared across the company's partner and client ecosystem (e.g. Google, Facebook, LiveRamp, Salesforce, Segment)

Plan measurement proposals to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis

Design and create data visualizations for marketing performance data

Identify opportunity to solve recurring client challenges and innovate the product portfolio

Mentor junior members of the team


Required Skills & Experience

Knowledge and experience of implementing and evaluating attribution models either using specific technologies or leveraging functions within standard analytics or ad serving technologies such as Campaign Manager, Google Analytics 360, SA360 or other attribution platforms


Experience of working in a Data Planning and Analytics environment, preferably at an agency

Understanding of the levers a digital marketer may pull to influence marketing outcomes

Understanding of the implications of data protection regulations on technologies and processes

Experience of working with diverse data sources across multiple media and marketing channels to produce insight

Experience delivering lift/testing/experimentation for optimizing creative, media, and other marketing factors

Attention to detail combined with a careful approach to process

Clear, concise and engaging communications skills and the ability to distil and translate complex analysis into actionable insights that a client will understand

An outgoing, curious thinker, with consistent levels of evident enthusiasm


Salary

$140,000 - $150,000


How do I apply?

If you are interested in applying for this role register now via the link on this page or contact Digital Republic on the phone (0203-637-3331) or email abid@

Who are Digital Republic?

Digital Republic Recruitment has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK, Germany and US. The Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated people. You can also find out more on Twitter and LinkedIn

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Details

  • Job Reference: 705416789-2
  • Date Posted: 6 September 2022
  • Recruiter: digital republic talent
  • Location: Chicago, Illinois
  • Salary: On Application