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Field Marketing and ABM Specialist, Digital Security Solutions

Location
Dallas, Texas
Posted
6 Sep 2022
Career Growth, Flexibility and Collaboration!

Entrust is dedicated to securing a world in motion by enabling trusted identities, payments, and data protection around the globe. Headquartered in Minnesota, we offer our colleagues the ability to work globally, in a flexible and collaborative environment. Our team makes an impact!!

The Company: Entrust relies on curious, dedicated and innovative individuals whom anticipate the future and provide solutions for a more connected, mobile and secure world. Entrust's technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries serve and safeguard citizens, employees and consumers.

We Believe: Securing identities is most effective when we value all identities. We are committed to ensuring that, through diversity and inclusion, the many voices that make up our communities are heard. From unconscious bias training for managers to global affinity groups that create connections both within and across our enterprise, Entrust expects and encourages all individuals to accept and respect one another. And, of course, to be themselves.

Position Overview

Join a global team of ambitious, talented, full-stack marketers on a never-ending mission: drive every marketing strategy, campaign, program, and tactic to a singular goal: Revenue! Entrust field marketers are motivated, passionate team players who roll up our sleeves and take pride in improving customer experience (CX), channel partner experience (PX) and closely collaborating with the Sales team to grow revenue. We aim high, think outside the box, act fast, and get results.

Responsibilities

Collaborate with field marketing experts to create, execute, track, and refine comprehensive channel marketing and account-based marketing plans, campaigns, and programs. Interact with accomplished corporate-based integrated marketers to adapt global marketing campaigns to country-specific markets.

Join a team focused on acquiring, nurturing, and qualifying leads that convert into sales growth for a portfolio of cutting-edge technologies and solutions including Identity and Access Management, IoT Security, Digital Signing, Digital Certificates, Hardware Security Modules HSM, and Cloud-hosted HSM.

Support the research of the region's strategic named accounts. Use predictive analytics and purchasing intent data to target the right decision-making individuals and their organization in your ABM plans.

Partner with the region's distributors and their resellers. Support the use of Entrust marketing development funds (MDF) to enable channel partners to grow sales of digital security with SMB/SMEs.

Support the planning, development, and execution of 1:1, 1: few and 1: many local customer events and experiences. Work with the local Sales team and the corporate event marketing team.

Gain proficiency in a range of marketing technology that scale the team's capabilities to achieve our marketing goals. Learn and use the Entrust sales and marketing technology stack. Help the team to reach customers and prospects via digital media over digital platforms using digital devices.

This position reports to Director of Field Marketing and ABM, Digital Security Solutions and indirectly to an assigned Field Marketing Manager who will provide direction, training, support, coaching and mentoring.

Basic Qualifications
  • 1+ years of marketing experience including internship experience
  • Recent Bachelor's degree including marketing, engineering, and communications
  • Digitally-savvy: social media, search, display advertising, website, video, and other content
  • Interest in helping organizations protect systems, networks, devices, and data from cyber attacks
  • Devoted to building a culture of diversity, inclusion, and mutual respect
Preferred Qualifications
  • 2+ years of experience working in B2B field marketing or account-based marketing
  • Experience in working with Distributors, Channel Partner Sellers, and Direct Sales Teams
  • Experience in selling and marketing to IT and Security leaders and professionals
  • Industry knowledge including financial services, telecommunications & other vertical
Vaccination for Covid-19 is currently a condition of employment for field service roles in the U.S. and designated workers in Canada, subject to accommodation for qualifying reasons (i.e., medical, religious, etc.) under applicable law. If you would like more information about accommodations, contact accommodations@.

For US roles, or where applicable: Entrust is an Equal Opportunity, Affirmative Action, Veteran, and People with Disabilities employer.

Recruiter

Richa Srivastava

Richa.Srivastava@
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Details

  • Job Reference: 705416883-2
  • Date Posted: 6 September 2022
  • Recruiter: Entrust
  • Location: Dallas, Texas
  • Salary: On Application